Job Description

Marketing Specialist Santa Clara County

Pay Rate: $26.00 $29.00/hr

Position Type: Special Projects 12-Month W2 Contract
(renewal based on performance, project continuation, and health plan needs)

Schedule: 9:00 AM 5:30 PM PST, Monday Friday
Model: Hybrid Field-Forward (frequent in-person outreach required)

Residency: Must live in Placer County due to required in-person facility visits

Star Nursing Services is hiring a Special Projects Marketing Specialist to support strategic outreach and growth for CalAIM Enhanced Care Management (ECM), Community Supports, and Staffing Services across hospitals, skilled nursing facilities (SNFs), assisted living facilities (ALFs), and health systems in Placer county.

This role combines in-field relationship building, health plan partnership support, and brand-aligned marketing outreach.

What You ll Do

• Conduct in-person outreach to SNFs, hospitals, assisted living facilities, community agencies, and referral partners

• Promote Star Nursing s CalAIM services, Community Supports, ECM offerings, staffing capabilities, and facility-specific solutions

• Build and maintain community and facility relationships that drive referrals and partnerships

• Represent Star Nursing at facility visits, community events, and meetings

• Support Member Engagement, LCM teams, and Housing Navigators with coordinated outreach campaigns

• Develop and distribute marketing materials aligned with health plan messaging requirements

• Track outreach metrics, facility contact lists, follow-ups, and weekly reporting

• Collaborate with internal teams on branding, messaging, and targeted campaigns

• Maintain compliance with health plan communication guidelines

• Identify opportunities for growth and new partnerships

Important Field Expectations

This is a field-forward marketing role:

• Frequent in-person visits to SNFs, hospitals, ALFs, and community partners

• Travel across Santa Clara County multiple times weekly

• Remote work limited to documentation, planning, and internal meetings

Required Qualifications

• Experience in healthcare marketing, outreach, community relations, account management, or business development

• Strong knowledge of:

• Skilled nursing facilities

• Assisted living facilities

• Hospital discharge planning

• Community-based organizations

• Ability to communicate effectively with administrators, directors of nursing, social workers, discharge teams, and community partners

• Experience with outreach campaigns, relationship building, and follow-up execution

• Understanding of CalAIM, Enhanced Care Management (ECM), and Community Supports preferred (training provided)

• Clear communication, professionalism, and strong organization skills

• Must reside in Santa Clara County

• 2 character references

Vaccine Requirements:

• Physical (within the last 30 Days)

• TB Test

• MMR, Varicella, Hep B or Titers- Vaccination

• Tdap/Flu (or decline)

• Covid Fully Vaccinated (or decline)

• Must be able to pass background/ urine drug screen

Transportation Requirements

• Unrestricted active California driver s license

• Valid auto insurance

• Current registration

• Reliable vehicle

Technology Requirements

• Intermediate skills in:

• Microsoft SharePoint

• Excel

• Word

• Teams

• Adobe (PDF editing, forms, signatures)

• Experience with EMR/EHR systems used for CalAIM documentation

Minimum PC Specifications

• Windows 10 or higher

• 8GB RAM minimum (16GB recommended)

• Intel i5 / AMD Ryzen 5 or better

• 256GB SSD or larger

• Chromebooks not allowed

• Screenshot of computer specs required for interview

Education

AA/BA preferred in Business, Communications, Healthcare Administration, Marketing, Public Health, or related field

Equivalent experience accepted

Why This Role Matters

Placer County depend on strong relationships with SNFs, hospitals, and community partners. Your outreach drives program visibility, member referrals, and facility trust across CalAIM and staffing services.

For additional information on CalAIM, please visit:

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