Job Description

JOB DESCRIPTION: Employer Brand Audit & Improvement

• Review talent-facing channels, including LinkedIn, Glassdoor, Indeed, career websites, and search results, and provide a prioritized list of improvements.

• Update and maintain talent-focused social media and employer brand content.

• Claim, refresh, and optimize employer review profiles across relevant platforms.

• Establish baseline metrics for followers, career-site traffic, applications, and employer ratings.

• Partner with Corporate Communications to ensure talent content aligns with broader company brand standards and messaging.

Employer Awareness DFW Market

• Develop and execute employer brand awareness campaigns targeting talent across the DFW market .

• Create campaigns centered on employee experiences, workplace culture, office life, and priority hiring needs.

• Support open positions through targeted content and promotional campaigns across relevant talent channels.

• Identify opportunities to increase employer visibility and awareness among target talent pools.

Inbound Application Flow

• Build and execute programs designed to generate a strong pipeline of qualified applicants.

• Balance applicant volume with candidate quality.

• Partner with recruiters to identify priority positions and target talent pools.

• Align campaigns, messaging, and marketing spend with recruiting priorities.

• Build and grow talent communities using recruiting CRM platforms.

• Develop candidate nurture programs to maintain engagement with prospective talent.

• Partner with Recruiting Operations to improve career pages, job postings, and applicant tracking processes.

• Track applicant sources, cost per application, and conversion rates.

• Gather recruiter feedback regarding applicant quality and optimize targeting and messaging accordingly.

Employee-Voice Content Program

• Launch short-form video content programs on LinkedIn featuring recruiters, hiring managers, and employees.

• Create content formats, script frameworks, simple filming guidelines, and consistent publishing schedules.

• Coach recruiters and hiring managers on-camera presence and consistent social media participation.

• Develop content calendars and shared content libraries for recruiting-focused employee posts.

• Partner with Corporate Communications to ensure employee social content follows established company guidelines.

• Work with HR/Culture teams to identify employee stories, culture initiatives, and internal programs suitable for external employer brand content.

Measurement & Recommendations

• Report on key employer branding and recruiting metrics, including:

  • Reach

  • Engagement

  • Career-site traffic

  • Applications

  • Cost per application

  • Lead-to-application conversion

  • Applicant quality

  • Recruiter inbound

• Establish performance baselines and measure campaign effectiveness.

• Recommend next steps involving paid media, events, recruiting tools, and other channels.

• Develop budget recommendations and projected return on investment.

Required Qualifications

• 4+ years of experience in recruitment marketing, employer branding, social media marketing, or content marketing with a hiring/recruiting focus.

• Portfolio demonstrating short-form video and social content that you planned, produced, filmed, or edited.

• Experience auditing and improving employer brand channels such as LinkedIn, Glassdoor, and Indeed.

• Experience driving applications or qualified leads through LinkedIn, job boards, social media, email, or other digital channels.

• Hands-on experience with an Applicant Tracking System (ATS) and recruiting CRM.

• Experience with career-page configuration, talent communities, candidate nurture programs, and source tracking preferred.

• Ability to coach non-content creators to appear confidently on camera and post consistently.

• Strong writing, storytelling, and content development skills.

• Basic video editing skills using tools such as CapCut, Descript, or similar platforms .

• Data-driven approach to connecting employer brand and recruitment marketing activities with hiring outcomes.

• Ability to work independently and build programs from the ground up.

Nice-to-Have Qualifications

• Experience running paid LinkedIn campaigns .

• Knowledge of SEO/SEM and search marketing.

• Experience with email nurture campaigns.

• Event marketing experience, including in-person or virtual events.

• Experience working in technology, consumer electronics, or large enterprise organizations.

• University or early-career recruitment marketing experience.

• Knowledge of the DFW talent market .

How You Will Work

The role will sit within the Talent Acquisition team and collaborate closely with:

Recruiters & Hiring Managers

• Understand priority hiring needs.

• Identify relevant employee stories.

• Develop content that attracts qualified applicants.

Recruiting Operations

• Improve career-site configuration.

• Enhance job posting quality.

• Improve applicant tracking and source attribution.

HR/Culture Team

• Identify employee stories, culture programs, and internal initiatives that can be translated into external employer brand content.

Corporate Communications

• Ensure talent content aligns with company brand standards, messaging, and social media guidelines.

• Coordinate on broader company announcements, press-related content, and consumer-facing communications where applicable.

Job Tags

Work at office

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